Post by account_disabled on Dec 24, 2023 4:44:35 GMT 1
You probably already know that in mid-May Facebook released a new or improved tool for managing ads for its advertisers - Facebook Ad Manager. In addition to simplifying the work with advertising, it also brought with it improved advertising statistics, but at the same time also some not very favorable news. Now let's go through it in practice. What actually changed? Simply almost everything :-). The most important thing that has changed is the work with ads itself. It is now clearer and easier . Do you remember the days when you had to click through each creative's page separately and then go back again to check each creative? Considering the loading speed, it was definitely not pleasant. Now it's much easier to check your creatives - their full overview is already available on the campaign overview page .
Just click on the B2B Email List creative and its details will be shown on the same page. You can quickly and easily see not only its text and image, but also targeting by age, gender, groups, etc. image Campaign overview with overviews of individual creatives Furthermore, the statistics that we can monitor for each creative have also changed. Many new metrics are now available for better insight into the performance of individual ads. In my opinion, the most important new metric is " Reach" (in English) - an indicator that tells us how many users saw our ad. This is not a classic view, but a unique view . But we will get to the news in metrics later. The last major change is the new charts. First, the classic "blue" click graph has moved from the entire campaign to each creative separately . Again, you can choose from it to display clicks, CTR or impressions.
So you can look at the performance of each individual creative over time. Of course, there is also a graph for the entire campaign together (the so-called reaction graph). However, it has now been redesigned so that it only shows clicks and "Connections" - that is, it shows how many clicks and fans our campaign has brought over time. image Classic chart for individual creatives image New response graph for the entire campaign The last chart is the target group chart. A handy chart that shows your target audience and compares it to reach and social reach . We'll discuss these metrics later, but it's good to know that this graph shows the effectiveness of our ad targeting and bids . image New target group graph I find the fact that the data is uploaded to the above reports and graphs in real time to be very practical .
Just click on the B2B Email List creative and its details will be shown on the same page. You can quickly and easily see not only its text and image, but also targeting by age, gender, groups, etc. image Campaign overview with overviews of individual creatives Furthermore, the statistics that we can monitor for each creative have also changed. Many new metrics are now available for better insight into the performance of individual ads. In my opinion, the most important new metric is " Reach" (in English) - an indicator that tells us how many users saw our ad. This is not a classic view, but a unique view . But we will get to the news in metrics later. The last major change is the new charts. First, the classic "blue" click graph has moved from the entire campaign to each creative separately . Again, you can choose from it to display clicks, CTR or impressions.
So you can look at the performance of each individual creative over time. Of course, there is also a graph for the entire campaign together (the so-called reaction graph). However, it has now been redesigned so that it only shows clicks and "Connections" - that is, it shows how many clicks and fans our campaign has brought over time. image Classic chart for individual creatives image New response graph for the entire campaign The last chart is the target group chart. A handy chart that shows your target audience and compares it to reach and social reach . We'll discuss these metrics later, but it's good to know that this graph shows the effectiveness of our ad targeting and bids . image New target group graph I find the fact that the data is uploaded to the above reports and graphs in real time to be very practical .